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Wednesday, October 14, 2009

New Economy - Different Approach Needed


Medium to large corporate organisations are finding that they now have to change their approach to business because of the economy and the way that the credit crisis has affected their ability to do business.

All organisations use processes to administer their companies, but now careful analysis of the processes are necessary to determine if they will still be effective in the current environment.

If the structure of your organization is rigid, which will mean that your company could be slow to act, try making it more flexible, which will allow your company to be quick to respond to your customer’s needs.

Think about how you make payment for your people, by performance and measurable value to the company, by surveying your customers and determining their satisfaction with your people, or with a bonus for significantly overachieving.

Should your product portfolio be innovative, which will mean a lot of investment in research, design, development and time to market, or a range of standardised products that are of consistent high quality.

The determination of product pricing could be by the volume that your customers are forecasting to purchase, or by the current turnover of the sales with them.

Competitive information is the oxygen of all serious businesses; this can be done by a dedicated marketing project, or by careful usage of internet research.

Most organisations forget, that the biggest source of information that they have is with the people that are in their own company.

A very important business process is the activity of customer selection, should you determine which customers you select by the industry that they represent, or the potential business that they may do, or maybe by the past spend that they have made.

The choice of your customer relationships is really fundamental to your overall business success, so do you choose, the customer relationships that are built on mutual trust, or the customer relationships that spend a lot with you.

Knowledge is the life blood of your organisation and there are so many sources for the acquisition of knowledge, but it should be accurate and accumulated from trusted sources such as your customers, or from within your own industry.

Knowledge is an intangible product, but if you share it openly with your customers it is seen as a sign of respect and it will give your company the reputation of being an industry expert.

Business process decisions are an integral part of a business and can make a huge difference to the success of any organisation.

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