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Thursday, August 28, 2008

What Is A Target Market?



A target market is the particular segment of a total population on which organizations focus their marketing plan in order to satisfy that submarket and meet an organizations profit or non-profit goals.

Target marketing is the process of using income, demographic, and life style characteristics of a market and census information for small areas to identify the most favourable locations.

A target market is a group of individuals whom collectively, are intended recipients of an advertiser's message. The target market specifies the audience toward which the campaign is to be directed and the reason why that audience was targeted.

A target market is a specified audience or demographic group that an advertisement, product or service is intended to reach.

A target market is a section of the population that is identified as likely to be most interested in buying or being associated with a product.

A target market is a set of buyers who share common characteristics that the business organization has decided to serve.

A target market is a market or market segment that a firm has decided to focus on selling to. They may use different marketing techniques, as appropriate, to sell to different target markets.

A target market is the market segment to which a particular good or service is marketed. It is mainly defined by age, gender, geography, socio-economic grouping, or any other combination of demographics.

A target market is a group of people whose needs and preferences match the product range of a company and to whom those products are then marketed.

A target market is a group of persons for whom a firm creates and maintains a product mix that specifically fits the needs and preferences of that group.

A target market is a segment of a specific market that your company has identified as your customers or clients.

A target market is distinguished by socioeconomic, demographic, and interest characteristics, that make them the most likely customers for your products or services.

A target market is the group of potential customers selected for the purposes of marketing. A target market or market segment will combine with positioning and the marketing mix to yield a marketing strategy.

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